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Starter Company Plus
The Starter Company Plus program offered through Kingston Economic Development Corporation with funding from the Government of Ontario, is designed to provide business training for entrepreneurs aged 18 and over with the opportunity to pitch for a non-repayable grant of up to $5,000 to start or grow your business. This program is delivered twice a year, once in the spring and once in the fall.
While the Starter Company Plus initiative is open to eligible individuals (see below for eligibility criteria), the training and mentoring is a mandatory aspect of this program geared toward assisting those in need of business knowledge and support.
What You Get
Through Starter Company Plus, you receive:
· The opportunity to pitch for a non-repayable business grant of up to $5,000
· One-on-one guidance from a Small Business Enterprise Centre advisor
· Professional business workshops, seminars and networking events
· Training for entrepreneurs from business plan development to financial planning and marketing
· Access to a professional business mentor with experience in starting, expanding or buying a small business
“The Starter Company Plus bootcamp really helped me organize my thoughts, and put all the swirling in my brain down on paper. I hope to create new connections, and gain knowledge and confidence from ongoing mentor support. The Starter Company Plus provides the village that I am needing to expand and grow Rampant Kitchen.“
– Elisa Corrigan, Owner of Rampant Kitchen
Interested In Applying For The Starter Company Plus Program?
Timeline for 2025 Spring Cohort:
February 26 – March 19, 2024 – Application window open
March 20 – 31, 2024 – Mandatory Asynchronous Business Bootcamp
April 9, 2025 – Final day to submit business plan and pitch
April 28, 2025 – Participants notified of the results of the judging panel
May – August 2025 – coaching and mentorship program
Applications will open February 26, 2025! To be placed on a waitlist, contact Simon Denford at denford@investkingston.ca.
To be eligible, the applicant must:
· not be currently attending school on a full-time basis nor intending to return to school;
· be a resident of Ontario;
· be a Canadian citizen or permanent resident;
· be 18 years of age or older at the time of application;
· not have full-time employment outside of the Project at the time of funding;
· not be receiving social assistance ie. ODSP;
· be fully responsible for the ongoing operations and decisions of the Project and is the majority partner or shareholder;
· not be enrolled in other provincial business startup programs that include financial assistance;
· not be currently enrolled concurrently in any self-employment programs offered by government-funded organizations;
· be expected to match the grant amount they are requesting with a 25% personal investment (eg. a $2000 grant will require a $500 personal contribution in the business);
· not have previously received Starter Company or Starter Company Plus funding in Ontario; and
· business training is mandatory in order to submit an application
To be eligible, the business must:
· be proposing to start a new business or expand an existing business that is 5 years or younger with proof of sales;
· not be a business that relies on national sales frameworks ie. Pyramid Marketing;
· be a legal business in Ontario;
· not be a franchise;
· operate full-time as defined in the business plan;
· have a separate bank account in order to maintain books and records;
· follow all government rules and regulations and applicable by-laws for the operation of the business; and
· be sales ready at the time of funding
Suitability
While the Starter Company Plus initiative is open to eligible individuals, the training and mentoring is a mandatory aspect of this program geared toward assisting those in need of business knowledge and support.
Approval into the Starter Company Plus initiative is competitive and eligible applicants may not all be accepted.
Meet the 2024 Fall Starter Company Plus Cohort
Visually Speaking by Melissa Choquette
Visually Speaking Inc., based in Kingston, Ontario, is an innovative online platform founded by Melissa Choquette, a neurodivergent educator. It empowers Learning Coaches with rich visuals, professional learning, and community support through the Thriving Learner Ecosystem, fostering development across physical, cognitive, and social-emotional domains with tiered membership options.
Drivisa by Fares Al Bonai
Drivisa connects students with MTO-approved driving instructors in Ontario, streamlining the process of obtaining a driver’s license. Students can hand-pick instructors, schedule lessons, and start learning without delays typical of traditional driving schools. The platform offers flexibility and convenience, revolutionizing how Ontarians prepare for their driving exams.
Giving Space by Jennifer O’Neil
Giving Space offers personalized life enhancement and change management services, including coaching, productivity, and organizing. We help clients navigate transitions positively and build a fulfilling personal and professional life. Services include envisioning a better future and creating tools, strategies, and spaces to achieve and sustain that vision long-term.
Acoshia by Abha Chiyedan
Acoshia designs trendy, chic office tools that blend fashion with organization. Featured in Chatelaine, The Kit, and Toronto Star, Acoshia creates stylish stationery to boost productivity and creativity. On a mission to reinvent the stationery industry, Acoshia plants a tree for every order, combining style with environmental impact.
CB Butterlicious by Chanelle Blair
CB Butterlicious creates all-natural skincare products, including whipped shea butter, scrubs, soaps, oils, and lip gloss. Born from a passion for wellness, our products promote healthy, glowing skin for all genders and ages. Committed to eco-conscious ingredients, we support our community through mindful, sustainable skincare solutions.
Dessert of the Deyo by Melissa Deyo
Dessert of the Deyo is a downtown Kingston bakery specializing in tarts, cupcakes, cookie kits, and more. Known for unique flavors at great prices, it combines delicious treats with a mission: raising awareness for addiction recovery through owner Missy Deyo’s inspiring sobriety story.
Brightminds by Vidyut Bannerjee
Brightminds empowers young learners by fostering skills in STEM and robotics through innovative education and development programs. Founded by Vidyut and his son, Ahan, Brightminds was created to address the lack of programming in these fields, inspiring the next generation of thinkers, creators, and problem-solvers.
Credence Home Healthcare by Denisha Patel
Credence Home Healthcare, based in Kingston, Ontario, delivers compassionate, high-quality in-home care for seniors. With a caring local team, services include skilled nursing, personal support, respite, palliative care, therapy, and non-medical assistance. We empower seniors to live with dignity and independence, ensuring comfort and support in their own homes.
Tourny by Ben Lammers
Tourny is tournament management software that keeps participants informed with real-time updates and streamlines scheduling for organizers. Serving Canadian sports organizations, from youth clubs to adult leagues, Tourny’s mission is to simplify logistics, allowing teams to focus on building connections and celebrating the love of play without unnecessary challenges.
Vulnscanner AI by Simone Onorato
Vulnscanner AI is a cybersecurity platform that secures WordPress websites for individuals, SMBs, and non-profits. Using AI, it detects vulnerabilities, offers clear remediation steps, and enables one-click fixes. Designed for non-experts, Vulnscanner makes website security simple, empowering organizations to safeguard their online presence effortlessly and focus on what matters.
Contact Norman Musengimana
Business Development Manager,
Start-Ups & Entrepreneurship
613-544-2725 x 7222
Cell: 613-217-0932
musengimana@investkingston.ca
Frequently Asked Questions
In order to receive funding, the business can be a new start-up, an acquisition (i.e. the participant is purchasing a business from a retiring entrepreneur) or an existing business that is less than 5 years old. As long as the applicant is fully responsible for the ongoing operation and decisions of the business and is the majority shareholder in the case of a corporation, most types of businesses are allowed under the program.
To be eligible, a business or proposed business must:
- be proposing to start a new business or expand an existing business that is 5 years or younger with proof of sales;
- not be a business that relies on national sales frameworks ie. Pyramid Marketing;
- not be a drop-shipping business;
- be a legal business in Ontario;
- not be a franchise;
- operate full-time as defined in the business plan
- have a separate bank account in order to maintain books and records;
- follow all government rules and regulations and applicable by-laws for the operation of the business; and
- be sales-ready at the time of funding
Yes. A business or proposed business may be a sole proprietorship, partnership or corporation, but the grant can only be given to one person in the company. For corporations and partnerships, the recipient must own at least 50% of the shares. The Starter Company Plus recipient must be responsible for the ongoing management of the firm. In addition, if there are two partners only one is eligible to receive the Starter Company Plus grant of up to $5,000 for a specific business idea (grants will not be given to multiple individuals for the same business idea).
Participants may receive up to $5,000 in funding. Participants are expected to match the grant amount they are requesting with a 25% personal investment (eg. a $5000 grant will require a $1250 personal contribution in the business). This may include asset-based or in-kind contributions at fair market value, such as equipment or machinery required to run the business, e.g., ladders/scaffolding for a painting company, camera and lenses for a photographer. In-kind contributions may not include “sweat equity” (a contribution in the form of effort as opposed to a financial contribution) or loans or other types of loaned support.
Yes. Participants who receive a Starter Company Plus grant must sign an agreement that outlines their responsibilities under the program. If they do not adhere to this agreement, they will be considered in default of the program and recovery of all grant monies disbursed.
A grant committee made up of local business professionals, entrepreneurs and private sector stakeholders will review final applications and determine which applicants are accepted and the amount of funding a proposal receives.
Acceptance decisions are based on:
· feasibility of the proposed business;
· proposed business’ potential for growth and job creation;
· start-up budget and financing needs of the proposed business;
· cash and in-kind contributions of the applicant;
· applicant’s overall participation in the training program; and
· regional economic development priorities based on specific industry sectors
Yes. Even if a proposal is not selected to receive funding, a participant can still participate in the training and mentoring components of the program to help them open a business. This is dependent on the number of seats available in training and mentoring.
Yes. There is no restriction against participants receiving Employment Insurance (EI), however, once you register and start the business you are no longer eligible for EI as a self-employed person.
Those participating in Starter Company Plus may not be enrolled at the same time in the Ontario Works Self Employment Development program, Summer Company, or any other similar programs offered by government-funded organizations. However, it is possible to access these programs sequentially. For example, someone who has started a business through Summer Company may later apply to participate in Starter Company Plus in order to take their business to the next level. Similarly, participants may apply to Futurpreneur (formerly the Canadian Youth Business Foundation) after receiving Starter Company Plus funding and mentoring, provided that they apply in the first year of operation of their business.
Yes. A potential applicant to the program who is enrolled in part-time schooling or training (part-time is defined as 1 course per semester) is eligible for participation in the Starter Company Plus program. You must be prepared to satisfy program training and mentoring requirements and commit a minimum average of 30 hours per week to running your business.
No. The intent of Starter Company Plus is to help people launch a new business or expand an existing business where other forms of financing are unavailable. Those working full-time in a separate field are not eligible. You may work part-time and still apply. A part-time job is defined as no more than 20 hours per week.
Starter Company Plus is a provincial program, but you must apply in the municipality where you reside and where your business is located. In the Kingston region, all applications are submitted to the Kingston Economic Development Corporation office.