Sync City

How many musicians write, record, tour, write, record, tour (and keep repeating) until one day they hit a wall, sell all their gear, and get a job working at a bank, dreaming of what life could’ve been like on the big stage? Well, we’re here to say there are OTHER ways of monetizing your career as a musician that don’t require you to get in the van (even though we do encourage you to check out our panel, “Get in the Van”, following this panel).

Music plays a huge role in TV and film and can be a game-changer for artists’ careers. But how exactly do these songs end up on TV? This panel will demystify this process. Intended for artists at any stage of their career, come learn about the process, ask questions, get your music heard, and start thinking about different ways to monetize your music!

FYI (in case we’ve confused you about taking that job at the bank):
Sync or “Synchronization” is when music and moving images are used simultaneously in television shows, commercials, movies, advertisements, video games, YouTube videos, or other applications. A music “synchronization license,” is a license granted by the copyright holder of a particular composition, allowing the user to synchronize music with visual media. When a song is licensed for sync, the songwriter and publisher receive a fee for the use of the underlying song. Likewise, the owner of the sound recording will also receive a master use license fee. Boom, you get paid!