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Partner Event: WE-CAN Workshop: Boost Your Website Conversions for Women Entrepreneurs
February 27 @ 10:00 am - 11:30 am

Is your web site optimized for maximum sales conversion? If you’re not sure, join us for this online session to learn more!
In this 90-minute session led by Michelle Lawrence of Elevate Collective, we’ll begin with the essential elements of a successful site, covering user experience, branding, website structure, and best practices for layout and navigation.
Participants will learn how to conduct a comprehensive website audit, focusing on site speed, mobile responsiveness, and content quality, with a checklist to pinpoint areas for improvement.
The second half of the workshop will feature a live website makeover session, where Michelle will analyze one participant’s website in real-time, providing constructive feedback and actionable design suggestions.
This hands-on approach will allow attendees to see effective design principles in action and gain practical insights they can implement immediately.
By the end of the workshop, participants will leave with a clear roadmap for transforming their online presence and effectively showcasing their products or services to convert more leads.
The workshop will end with a Q&A session.
ABOUT THE PRESENTER:
Michelle Lawrence is the CEO and founder of Elevate Collective, where she combines her expertise in Showit Web Design with her passion for coaching female entrepreneurs. After 13 years in corporate marketing, Michelle realized she was ready for a career that embraced creativity, collaboration, and growth, leading her to dive into entrepreneurship.
With a university degree and a post-graduate certificate under her belt, she made the transition from corporate life to focus on helping women build authentic businesses. At Elevate Collective, Michelle specializes in crafting stunning websites backed by strategy that capture the essence of her clients’ brands and resonate with their ideal customers, empowering them to turn visitors into loyal customers.