Not-for-Profit Academy: Audience Mapping & Key Messages for Non-Profits

This session will focus on your not for profit’s audience mapping and key messaging. These tools will help you target your communications effectively and craft messages that resonate with your specific audiences.

Workshop Takeaways:

• Audience Mapping
• Identifying and segmenting your audience
• Collecting and analyzing data
• Creating audience personas

Key Messaging

1. Tailor your core message to address the specific interests and motivations of each audience segment.
2. Use language and references that will resonate with each group.
3. Consider the preferred communication channels for each audience.
4. While tailoring messages, maintain consistency in your overall brand and core values.

About the Speakers:

Adam Walker is a marketing and communications strategist and content creator with over 30 years of experience working with organizations in both the private and public sectors, across Canada and around the world, helping them meet complex challenges with creative solutions.

Phil Gaudreau owns Make it Matter Media and has 12 years of experience in marketing and communications, 6 working directly with non-profits, government agencies and other clients in the Kingston area on communications and strategy.