Mastering Ecommerce with Mailchimp

Effective marketing is essential for driving sales, fostering customer loyalty, and building a thriving online business. Mailchimp offers a comprehensive suite of tools specifically designed to help ecommerce businesses attract, engage, and retain customers. This webinar, “Mastering Ecommerce with Mailchimp,” is crafted to empower participants with the knowledge and skills needed to leverage Mailchimp’s ecommerce features to their fullest potential.

By the end of the session, participants will…

• Learn how to integrate Mailchimp with popular ecommerce platforms such as Shopify, WooCommerce, and Magento, enabling seamless data synchronization and automation.
• Explore how to leverage Mailchimp’s product recommendation and segmentation features to deliver personalized product recommendations to customers based on their past purchase behaviour and preferences.
• Discover strategies for recovering abandoned carts and minimizing revenue loss through targeted email campaigns and automation workflows designed to re-engage customers.

About the Speaker – Jennifer Baker, CEO & Digital Marketing Consultant

Jennifer has over 13 years of experience providing quality training on digital marketing and social media to businesses of all sizes. Using her degree in adult education, Jennifer goes beyond explaining the importance of social media and gives her clients the skills and confidence they need to attract and retain their target audience. She offers training on the major social media platforms and constantly researching the latest up-and-coming tools. In addition, Jennifer holds Mailchimp certifications in email marketing and email automation. She is a part-time instructor at St. Lawrence College in the Digital Marketing Certification program. Jennifer holds a Master in Education (2019), Bachelor of Education–Adult Education (2013) and a Bachelor of Arts in Business & Economics (2007) and is Hootsuite Certified.