Market Development: Establishing Your Beachhead Market Strategy

Learn how to successfully enter and scale in high-potential markets with this dynamic workshop for entrepreneurs and startups by entrepreneurs who have done it. Gain actionable insights and strategies to build a strong foundation for market entry and growth:

• Entering Beachhead Markets: Strategies for identifying initial markets with high growth potential and low competition.

• Market Development Tactics: How to develop customer segments, understand market needs, and adjust product-market fit accordingly.

• From Beachhead Market to Early Majority: Exploring strategies to transition from beachhead markets to capturing the early majority and differentiating these strategies from scaling approaches.

• Pre-Event Networking: Connect with mentors, market experts, and fellow entrepreneurs.

• Panel Discussion: Gain valuable insights from successful entrepreneurs and market development professionals in a 90-minute session.

• Q&A Session: Engage with panelists to address your unique challenges and receive personalized advice.

Don’t miss this opportunity to sharpen your market entry strategy and accelerate your business growth. Register now!

Panelists:

Brooke Woboditsch:

Brooke Woboditsch, a mixed settler/Anishinaabe woman, is the CEO and owner of ScribeWire Inc., the only Indigenous female-led media accessibility company of its kind. ScribeWire delivers comprehensive accessibility services, including transcription, captioning, ASL interpretation, translation, and website accessibility, to a global clientele.

With a vision to bridge technological gaps, Brooke focuses on integrating human expertise with proprietary technologies to provide scalable, client-centered solutions. Through strategic partnerships and innovation, she is transforming how organizations meet digital accessibility needs, ensuring content is inclusive, seamless, and universally accessible.

Tim O’Hara:

Tim O’Hara, a Registered Nurse with over 28 years of healthcare experience, is a proven entrepreneur and the co-founder and CEO of Hülpr Patient Transfer, which provides innovative transportation and accompaniment services for individuals with reduced mobility. Inspired by supporting his parents through healthcare challenges, Tim has also founded and scaled seven businesses, including Shop Local Kingston and The Oakwood Group Co., with four ventures resulting in successful exits.

As a consultant with a Silicon Valley tech company, Tim contributes to IoT, AI, and smart technology projects in Canada, the US, Saudi Arabia, and the UK, focusing on transportation, health, and public safety solutions. A mentor to startups, Tim guides entrepreneurs in finding niche markets, scaling operations, and achieving growth. Through initiatives like the Support Local Giveaway, he supports community economic development and helps small businesses thrive.

With a unique blend of healthcare expertise and entrepreneurial success, Tim is a trusted leader dedicated to empowering businesses and communities.

Dave Rossborough:

Dave is the Owner and Chief Strategist at Lightbody Marketing, bringing over 25 years of experience in building successful digital businesses. With a background in agencies and startups, he understands the unique challenges businesses face when launching and scaling online. Dave specializes in full-funnel digital strategies for both offline and eCommerce businesses, including social media marketing, digital advertising, eCommerce, customer value optimization, and email marketing.