Know Your Market with Josh Decaire

Knowing your target market is crucial for any business looking to thrive. “Know Your Market” is a workshop designed to help entrepreneurs, small business owners, and marketing professionals identify, understand, and reach their ideal customers effectively. By focusing on the right audience, you can tailor your products, services, and marketing efforts to meet their specific needs, leading to increased customer loyalty and business success.

What You’ll Learn:

Participants will engage in a comprehensive exploration of target market analysis, learning how to segment their audience, create detailed customer personas, and develop marketing strategies that resonate with their ideal customers. Through practical exercises, case studies, and collaborative discussions, attendees will gain the tools needed to sharpen their focus and drive more targeted and successful marketing campaigns.

Josh Decaire:

Josh has spent the past 7+ years filling multiple roles within Shopify Expert and software development agencies, partnering with businesses ranging from small businesses to multi-billion dollar enterprises on their marketing, ecommerce, and growth strategies and execution.

Combined with years of freelance experience, providing services across website and ecommerce development, marketing and advertising, operations and more, he’s tackled a wide range of business challenges and is excited to build relationships with, and help further the growth of even more businesses in his role with Waypoint.

After partnering with Melissa Eapen of Improbable Escapes (and other businesses) on multiple projects, they decided to make it official – launching Waypoint (originally One Brick Digital) in mid-2021.