Inclusive Marketing Practices for SMEs

The ADaPT4Sucess (A4S) program is pleased to offer this 60-minute webinar to small-and-medium sized enterprises who want to ensure they are implementing Equity, Diversity, and Inclusion practices in their marketing and advertising. This session will cover the current state of advertising, the importance of inclusive marketing, and how SMEs can implement the strategies for change. The session will be facilitated by Nadine Spencer and will include a Q&A portion at the end.

The Diversity Institute’s ADaPT4Success (A4S) is a work-integrated learning program designed to match diverse talent with SMEs looking to hire. The program provides self-paced training in skills identified as critical for success on the job (i.e., Government of Canada’s Skills for Success). In addition to work placements and training, the program provides SME with the opportunity to upskill their current workforce with equity, diversity, and inclusion (EDI) training. This webinar is part of a series of sessions designed to support Canadian SMEs and their training needs.