Getting Started with Audio Branding – Hybrid

In addition to traditional and social media, things like podcasts, streaming content, and voice interface are all on the rise. Most brands have been mono-sensory their entire existence. In an audio-only medium, none of your visual assets carry over. When you can’t see the brand, you have to hear the brand.

Kingston Economic Development, in partnership with SoundWise, will host this workshop to help business owners start thinking about how much sound they’re actually putting out, and how it can be leveraged to grow their brand.

In this session, we will explore:

• What is Sonic Branding?
  
• What is the Sonic Branding process?
  
• See and hear an existing sonic strategy come together through a Sonic Style Guide
  
• Tips on how to start thinking about your own sonic identity