Getting Ready for Market with Tarra Williamson
March 20 @ 12:00 pm - 1:00 pm
Free
Master the art of selling at markets with this practical workshop on market readiness. This session will provide insights into the Kingston-area market landscape, how to prepare your products, and effective strategies for marketing and customer engagement.
- Understanding the Market Landscape: Explore different types of markets, target audiences, and the benefits of selling at various events.
- Tips on Engaging with Market Organizers: Learn how to build relationships and secure prime opportunities.
- Product Readiness: Develop pricing strategies, refine packaging, and ensure your product is market-ready.
- Marketing and Booth Readiness: Build a strong brand, design an attractive booth, and create effective signage.
- Leveraging Social Media & Local Connections: Maximize exposure before, during, and after the market through digital and word-of-mouth marketing.
- Handling Payments & Customer Engagement: Explore best practices for smooth transactions and building lasting customer relationships.
Whether you’re new to markets or looking to refine your approach, this workshop will give you the tools to stand out and succeed. Register now to elevate your market-selling strategy!
About Tarra Williamson:
Tarra Williamson has 20 years of experience building businesses and nonprofits globally and in Kingston. She revitalized the Frontenac Farmers Market, growing it from six to 50 vendors, and is expanding to the Sunday Market in Bath. As the owner of Kingston Pickle Company, Bloom Salt Company, and Bloom Farm, she excels in market organization and vendor success.
