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Partner Event: Boost Your Website Conversions

February 27, 2025 @ 10:00 am - 11:30 am

WE-CAN invites participants to an engaging online workshop designed to help optimize websites for maximum sales conversion. This 90-minute session, led by Michelle Lawrence of Elevate Collective, offers practical insights for creating a high-performing website.

The session begins with an overview of the essential elements of a successful site, including user experience, branding, website structure, and best practices for layout and navigation. Participants will learn how to perform a comprehensive website audit, focusing on key areas such as site speed, mobile responsiveness, and content quality, with a checklist to guide improvements.

In the second half of the workshop, Michelle will lead a live website makeover, analyzing a participant’s website in real-time and providing constructive feedback and actionable design suggestions. This hands-on approach will showcase effective design principles and offer practical strategies attendees can implement immediately.

By the end of the session, participants will have a clear roadmap to enhance their online presence, effectively showcase their products or services, and convert more leads. The workshop will conclude with a Q&A session.

About Michelle Lawrence:

Michelle Lawrence is the CEO and founder of Elevate Collective, where she combines her expertise in Showit Web Design with her passion for coaching female entrepreneurs. After 13 years in corporate marketing, Michelle realized she was ready for a career that embraced creativity, collaboration, and growth, leading her to dive into entrepreneurship.

With a university degree and a post-graduate certificate under her belt, she made the transition from corporate life to focus on helping women build authentic businesses. At Elevate Collective, Michelle specializes in crafting stunning websites backed by strategy that capture the essence of her clients’ brands and resonate with their ideal customers, empowering them to turn visitors into loyal customers.