Better Branding with Rob Wood

In today’s competitive market, a strong brand is more than just a logo or tagline—it’s the heart and soul of your business. This workshop, “Better Branding,” is designed to guide entrepreneurs, small business owners, and marketing professionals through the essential steps of building, refining, and maintaining a compelling brand that resonates with their target audience.

What You’ll Learn:

Participants will delve into the core elements of branding, exploring how a well-crafted brand identity can differentiate a business, build customer loyalty, and drive long-term success. Throughout the workshop, participants will engage in hands-on activities, discussions, and case studies that will enable them to develop a clear, cohesive, and impactful brand strategy.

More about Rob:

Rob Wood, President & CEO of 8020Info, leads an award-winning consulting firm based in Kingston that helps leadership teams and boards both to formulate strategic priorities and align behind them. His practice incorporates strategy development and planning, public consultation and research, governance, risk and change management, brand strategy and communications.

Rob’s clients come predominantly from the health care, social services, education and municipal sectors. He’s also well known as an experienced adviser, facilitator and speaker who has presented at scores of workshops and conferences. In 2016 he was inducted into Kingston’s Business Hall of Fame for his mentorship and community leadership. Prior to that, 8020Info received the Small Business of the Year Award.

Rob is an active community leader. He hosts the Mayor of Kingston’s monthly Community Check-in Call and has served as a volunteer director or chair on numerous local boards including the Community Foundation for Kingston & Area, Queen’s Family Health Team, Hospice Kingston Fundraising Cabinet, Imagine Kingston and SPEAKingston.