Audio Branding with John Sanfilippo

Discover the power of audio branding and how sound can shape the perception of your brand in this engaging workshop. Designed for small business owners, start-up entrepreneurs, and aspiring business owners, this session will explore the strategic use of sound to enhance brand identity and recognition in social media. 

Workshop Objectives: 

• Understanding Audio Branding: Learn how sound influences emotions and behaviors, and discover how audio cues, jingles, and sounds enhance brand identity. 

• Creating a Cohesive Sonic Brand: Develop a consistent audio strategy across touchpoints, from jingles to background music, leaving lasting impressions and building loyalty. 

• Maximizing Brand Impact through Sound: Align your audio elements with business goals to boost brand recall, create emotional connections, and increase customer engagement. 

In this interactive session, explore the creative and technical aspects of sound in branding to build a compelling and memorable brand. Register today and elevate your brand through the power of sound! 

About John: 

John Sanfilippo is the founder of SoundWise, a Kingston-based sonic branding agency launched in 2012. With expertise in music, media, and advertising, John helps businesses create distinctive audio identities that connect with audiences. SoundWise offers services such as music production, voiceovers, and audio strategy, focusing on cohesive branding through sound. 

John emphasizes the importance of intentional audio identity in today’s digital landscape and helps brands strengthen their presence across platforms. As audio-first experiences like podcasts and voice technology grow, his work ensures businesses stay ahead.