Audio Branding with John Sanfilippo

This workshop will help small business owners, start-up entrepreneurs, and potential business owners understand the power of audio branding and how sound can shape the perception of their brand.

Workshop Objectives:

1. Understanding Audio Branding: Discover how sound influences customer emotions and behaviors. This workshop will introduce the concept of audio branding, focusing on how sounds, jingles, and audio cues can enhance brand identity and recognition.
2. Creating a Cohesive Sonic Brand: Learn how to develop a cohesive sonic brand that resonates across every touchpoint—whether it’s a jingle, background music, or the tone of voice used in ads. A well-crafted audio strategy can leave lasting impressions and foster customer loyalty.
3. Maximizing Brand Impact through Sound: Explore how a consistent audio identity can strengthen your overall brand experience. By aligning your sonic elements with your business goals, you can improve brand recall, create emotional connections, and drive customer engagement.

In this hands-on workshop, you’ll dive into the creative and technical aspects of sound in branding, learning how to harness the emotional power of audio to build a compelling and memorable brand.

Bio: John Sanfilippo is the founder of SoundWise, a Kingston-based sonic branding agency established in 2012. With a foundation in music, media, and advertising, John brings together these disciplines to develop distinctive audio identities for businesses. SoundWise focuses on crafting sonic branding that is recognizable even without visual elements, helping businesses connect with audiences through the power of sound. The agency offers a range of services, from music production to voiceovers and audio strategy, with a mission to build cohesive, recognizable sonic identities.

Recognizing the importance of audio in today’s digital landscape, John emphasizes that every brand has an audio identity, whether consciously designed or not. His expertise ensures that businesses can leverage sound to strengthen their brand presence across platforms. As audio-first experiences such as podcasts and voice technology grow, John’s work ensures businesses stay ahead by creating a clear and effective audio strategy. SoundWise will soon be offering workshops, in partnership with Kingston Economic Development, on how businesses can maximize their sonic branding potential.