Not-for-Profit Academy: Strategic Communication Planning

This session explores how to create effective communication strategies for your not-for-profit organizations. Strategic communications is about aligning your messaging with your organization’s overall goals. It’s not just about what you say, but how, when, and to whom you say it. For not-for-profits, this is crucial as it helps you raise awareness, engage supporters, secure funding, and influence public opinion

Workshop Takeaways:

1. Situational Analysis: Understand your current position
2. Goals and Objectives: Define what you want to achieve
3. Target Audiences: Identify who you need to reach
4. Key Messages: Craft your core narratives
5. Tactics and Channels: Choose how to deliver your messages
6. Timeline and Budget: Plan your resources
7. Evaluation Metrics: Measure your success

About the Speakers:

Adam Walker is a marketing and communications strategist and content creator with over 30 years of experience working with organizations in both the private and public sectors, across Canada and around the world, helping them meet complex challenges with creative solutions.

Phil Gaudreau owns Make it Matter Media and has 12 years of experience in marketing and communications, 6 working directly with non-profits, government agencies and other clients in the Kingston area on communications and strategy.