Social Media: Budgeting & Analytics with Micah Imomotebegha

This workshop will assist small business owners, start-up entrepreneurs, and potential business owners in mastering budgeting for social media and understanding analytics to optimize their marketing efforts.

Workshop Objectives:

1. Effective Budgeting for Social Media: One of the primary goals is to teach participants how to budget for social media campaigns based on geographic regions or desired impressions. You’ll learn to allocate resources efficiently to maximize the impact of your marketing efforts.
2. Interpreting Analytics: Participants will gain insights into how to analyze social media data effectively. Understanding what your results mean will empower you to make informed decisions that enhance your marketing strategies and drive growth.
3. Making Data-Driven Decisions: Another objective is to help you translate data into actionable insights. By learning how to interpret key metrics, you can adjust your approach to improve engagement and reach, ultimately boosting your return on investment.

In this workshop, you’ll explore practical tools and techniques for budgeting and analyzing social media campaigns. By the end, you’ll be equipped with the knowledge needed to navigate the complexities of social media analytics and make data-driven decisions that support your business objectives.

About Micah Imomotebegha:

Micah is a creative marketing professional with over 7 years of experience, blending technical expertise with strategic guidance. He currently leads the Canada Digital Adoption Program at Kingston Economic Development, where he helps local businesses embrace digital transformation. With a background in Management Information Systems and Digital Marketing Communications, Micah works closely with businesses to enhance their digital strategies and online presence.

Before his role in Kingston, Micah gained valuable experience in Nigeria, working with brands like Maybelline, Hennessy, and L’Oréal to improve their market visibility. His journey also took him to Spark Creative Agency at St. Lawrence College, where he supported businesses in strengthening their marketing efforts. Micah is passionate about helping businesses of all sizes navigate the evolving digital landscape.