Social Media: Strategize & Advertise with Micah Imomotebegha

This workshop will help small business owners, start-up entrepreneurs, and potential business owners develop effective social media strategies and advertising plans to enhance their marketing efforts.

Workshop Objectives:

1. Craft a Cohesive Social Media Strategy: One of the primary objectives is to help participants create a well-planned social media strategy that aligns with their business goals. By understanding the key components of effective planning, you can establish a clear purpose and direction for your online presence.
2. Select the Right Tools and Platforms: Participants will learn how to identify which apps and platforms work best for their target market. This knowledge will empower you to leverage the right tools to maximize engagement and reach.
3. Balance Paid and Organic Marketing: Another goal is to understand when to invest in paid advertising versus relying on organic traffic. By mastering this balance, you can optimize your marketing budget and drive more meaningful results.

In this workshop, you’ll discover practical tips for creating compelling content that resonates with your audience and strategies for engaging effectively across different social media channels. You’ll leave equipped with the insights needed to enhance your marketing effectiveness and achieve your business objectives.

About Micah Imomotebegha:

Micah is a creative marketing professional with over 7 years of experience, blending technical expertise with strategic guidance. He currently leads the Canada Digital Adoption Program at Kingston Economic Development, where he helps local businesses embrace digital transformation. With a background in Management Information Systems and Digital Marketing Communications, Micah works closely with businesses to enhance their digital strategies and online presence.

Before his role in Kingston, Micah gained valuable experience in Nigeria, working with brands like Maybelline, Hennessy, and L’Oréal to improve their market visibility. His journey also took him to Spark Creative Agency at St. Lawrence College, where he supported businesses in strengthening their marketing efforts. Micah is passionate about helping businesses of all sizes navigate the evolving digital landscape.